Privacy policy

This Privacy Policy describes how Essential Strength ([www.essentialstrength.co.uk]) collects, uses, protects, and discloses personal information. We are committed to transparency, data protection, and maintaining the highest standards of privacy for our users.

1. Information We Collect

1.1 Personal Information

We collect the following types of personal information:

  • Contact details (name, email address, postal address, phone number)

  • Payment information for transaction processing

  • Communication details from customer support inquiries

  • Voluntary submissions for surveys, contests, or promotions

1.2 Usage and Technical Information

Automatically collected information includes:

  • IP address

  • Browser type and device information

  • Website usage data (pages visited, links clicked, time spent)

  • Cookies and similar tracking technologies

2. Legal Basis for Processing

We process personal data in compliance with:

  • UK Data Protection Act 2018

  • UK General Data Protection Regulation (UK GDPR)

  • Privacy and Electronic Communications Regulations (PECR)

Our legal bases for processing include:

  • Explicit user consent

  • Contractual necessity

  • Legal obligations

  • Legitimate business interests

3. Purposes of Data Processing

We use personal information for:

  • Providing and improving services

  • Processing orders and transactions

  • Customer communication

  • Personalizing user experience

  • Market research and analytics

  • Protecting legal rights and preventing fraud

  • Compliance with legal requirements

4. Cookies and Tracking Technologies

Types of Cookies

  • Strictly Necessary Cookies: Essential for website functionality

  • Analytical Cookies: Help us understand website usage

  • Preference Cookies: Remember user settings

  • Marketing Cookies: Support personalized advertising

Cookie Management

Users can manage cookie preferences through:

  • Browser settings

  • Our cookie consent management tool

  • Opting out of non-essential cookies

5. Data Sharing Practices

We may share personal information with:

  • Trusted service providers and business partners

  • Payment processors and fraud prevention services

  • Legal authorities when required by law

  • Potential business transferees in case of merger or acquisition

6. International Data Transfers

Personal data may be transferred outside the UK/EU. We ensure:

  • Compliance with UK GDPR transfer regulations

  • Appropriate safeguards for international transfers

  • Data protection agreements with international partners

7. Data Retention

We retain personal information:

  • Only for necessary periods

  • In alignment with legal requirements

  • No longer than required for specified purposes

8. User Rights

Users have the right to:

  • Access personal data

  • Request data correction

  • Request data deletion

  • Object to data processing

  • Withdraw consent

  • Request data portability

  • Lodge a complaint with data protection authorities

Exercising Your Rights

9. Children's Privacy

  • Our services are not intended for individuals under 16

  • We do not knowingly collect data from children

  • Parents/guardians can request data deletion

10. Data Breach Notification

In case of a data breach, we will:

  • Investigate the incident promptly

  • Notify affected users within 72 hours

  • Provide guidance on potential protective measures

  • Cooperate with relevant authorities

11. Security Measures

We implement:

  • Encryption technologies

  • Regular security audits

  • Access controls

  • Ongoing staff training

  • Continuous security improvements

12. Third-Party Links

Our website may contain links to external sites. We:

  • Are not responsible for external privacy practices

  • Recommend reviewing linked sites' privacy policies

13. Policy Updates

We may update this policy to reflect:

  • Changes in legal requirements

  • Modifications to our data processing practices

  • Technological advancements

Users will be notified of material changes via:

  • Website notifications

  • Email communications

14. Contact Information

For privacy-related inquiries:

Last Updated: 25/03/2025

Consent

By using our website and services, you consent to the terms of this Privacy Policy.